眾所周知,我們企業(yè)建設個網(wǎng)站自然是希望引來流量吸引客戶點擊咨詢,從而提升網(wǎng)站的整個轉化率,于之的發(fā)展帶來很好的效果。那么在建設期間想提高網(wǎng)站轉化率也是需要“法寶”的,下面來講解四個吧。
As we all know, our enterprise naturally hopes to build a website to attract traffic and attract customers to click and consult, so as to improve the overall conversion rate of the website and bring good results in the future development. During the construction period, we also need "magic weapons" to improve the website conversion rate. Here are four.
其,客戶的信任對于網(wǎng)站對于企業(yè)而言是非常關鍵的因素,因為信任是合作的基礎,客戶如果對我們沒有信任度,那么就不會對我們的產品產生興趣,也就不會在看網(wǎng)站咨詢產品信息了,那么開頭就已經沒有了合作的機會了。
First, the trust of customers is a key factor for the website to the enterprise, because trust is the basis of cooperation. If customers do not trust us, they will not be interested in our products and will not be looking at the website to consult product information, so there is no chance of cooperation at the beginning.
而且要知道,根據(jù)用戶們的搜索習慣而言,會根據(jù)自己的需求選擇不同的網(wǎng)站然進行對比,如果這個時候,我們的網(wǎng)站能夠給客戶呈現(xiàn)出他們所想要了解的信息內容,那么對于網(wǎng)站的印象就會在開頭變得更好,用戶對網(wǎng)站的興趣大增,再加上我們網(wǎng)站產品確實好也確實合適,那么用戶就會對此產生定的信任度和滿意度,有了這樣的基礎,用戶轉化率還能不提高嗎?
And you should know that according to users' search habits, different websites will be selected according to their own needs and then compared. If our website can present the information content they want to know to customers at this time, the impression of the website will become better at the beginning, users' interest in the website will increase greatly, and our website products are really good, and the price is really appropriate, Then users will have a certain degree of trust and satisfaction. With such a foundation, can the user conversion rate not be improved?
其二,整個網(wǎng)站的質量也是非常的關鍵,包含網(wǎng)站外觀、點擊頁面的加載速度、網(wǎng)站內部的內容等等。
Second, the quality of the whole website is also very critical, including the appearance of the website, the loading speed of click pages, the content inside the website, and so on.


(1)網(wǎng)站外觀。所謂的網(wǎng)站外觀無非就是考慮到大部分用戶的審美和視覺感官,來對應網(wǎng)站制定合適的吸引人的讓人產生感覺的網(wǎng)站風格,這樣設計好的話,客戶點擊咨詢進來網(wǎng)站所停留的時間就會慢慢變長,這也是都期望發(fā)生的效果,停留時間越長合作的機會就越大。
(1) Website appearance. The so-called website appearance is nothing more than taking into account the aesthetic and visual senses of most users to formulate appropriate attractive and comfortable website style corresponding to the website. If it is designed in this way, the time that customers click to consult the website will slowly grow. This is also the effect that we all expect to happen. The longer the stay time, the greater the opportunity of cooperation.
(2)網(wǎng)站頁面加載速度。頁面加載速度也是我們常說的網(wǎng)站服務器和空間問題,即使個網(wǎng)站有高質量的內容、合理的網(wǎng)站布局和良好的網(wǎng)站設計,但服務器速度卻很慢,以于用戶不會打開網(wǎng)站。等了很久,用戶會馬上離開,自然會增加網(wǎng)站的跳出率,這樣的現(xiàn)象產生將會對網(wǎng)站帶來損失,客戶流失率的數(shù)據(jù)大幅度增加誰都不想看到。
(2) Website page loading speed. Page loading speed is also a website server and space problem we often talk about. Even if a website has high-quality content, reasonable website layout and good website design, the server speed is so slow that users will not open the website. After waiting for a long time, users will leave immediately, which will naturally increase the jumping out rate of the website. Such a phenomenon will bring losses to the website, and no one wants to see a significant increase in the data of customer churn rate.
(3)網(wǎng)站內部內容的好壞也是對轉換率起到影響。濟南網(wǎng)站建設公司提醒您,如果網(wǎng)站的內容不好,對客戶沒有多大的幫助,用戶可能訪問次就會直接關掉,或者以不會再訪問這個網(wǎng)站,這樣,我們就會丟失很多的潛在用戶。網(wǎng)站的內容不管是原創(chuàng)還是偽原創(chuàng)的,內容都定要用戶的需求,能夠給客戶提供幫助。
(3) The quality of the internal content of the website also affects the conversion rate. Jinan website construction company reminds you that if the content of the website is not good, it will not be of much help to customers. Users may turn it off directly after visiting it once, or they will not visit the website again in the future. In this way, we will lose a lot of potential users. Whether the content of the website is original or pseudo original, the content must meet the needs of users and provide help to customers.
此外在構建網(wǎng)站時,通常會針對用戶體驗進行優(yōu)化。本著服務訪問者的原則,對網(wǎng)站功能、運營、視覺等網(wǎng)站要素進行改進,從而獲得訪問者的青睞,通過用戶體驗優(yōu)化提高流量轉化率。更多建設網(wǎng)站的內容信息就來關注我們http://www.hyxuan.cn吧!
In addition, when building a website, it is usually optimized for the user experience. In line with the principle of serving visitors, improve the website elements such as website function, operation and vision, so as to win the favor of visitors, and improve the traffic conversion rate through user experience optimization. Pay more attention to us for the content information of the website http://www.hyxuan.cn Come on!
魯公網(wǎng)安備37010202000892號